Tools For Collaboration For Direct Marketing

Marketers require effective tool for executing all form collaboration as part of Direct Marketing or Campaign Management activity

1. Approval Process
2. Online Discussion on internal activities

Approval Process

Document approval, brief approval, design approval are some of the many things that any marketers require on a day to day basis for their campaign management. Many of us uses email to perform these tasks but then all side effects comes up sooner than later. To overcome all these its better Marketers move to effective and efficient approval tool which takes care of their needs. Customizing the tool for every marketer needs should not be a difficult task.

Online Discussion on Internal Activity

Marketers often need to discuss various aspects of campaign managment or any other marketing activity with peers sitting across desk, cities, countries etc etc. Instant Messaging have become effective tool but keeping this discussion in a system so that it can used for tracking why certain decision was taken will be more effective. Online Messageboard type of application will be good.

There are many email marketing/campaign management/direct marketing tools are available. As the field is getting matured the count will be huge.

For more information on Collaborative Tool : Email Marketing Solution